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If you really want to add some pazazz and have a cutting edge website design, then the use of multimedia website design is the best way to achieve this. Multimedia website design is the use of video, sound and animation.
Flash can be used to design a full multimedia webiste or alternatively as a link banner from another website
Real Video, Real Audio, QuickTime, Windows Media Player all allow video, music and sound to be played on the web.
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